IAB HowTo AI in Action | January 2025

On January 30, 2025, the “IAB HowTo AI in Action” conference will take place in Warsaw.

During the event, Piotr Grzybowski and Dominik Gabor will present on the topic: “AI vs. Reality: Advertisers’ Responsibilities in Labeling Deepfakes.”

In their presentation, they will discuss:

  • The analysis of responsibilities related to labeling AI-generated content, including deepfakes,
  • Practical tips for compliance with regulations, including the AI Act,
  • Key legal provisions and proven methods for applying them in creating transparent advertising materials.

This is a great opportunity to gain the latest knowledge about artificial intelligence and its applications in marketing.

The event is aimed at individuals who want to deepen their knowledge of AI, particularly those who:

  • Plan: Media Planner/Manager, Brand Manager,
  • Create: Content Manager, PR Manager, Product Manager, Graphic Designer,
  • Manage: CMO, Digital Director, Account Manager.

The event is organized by IAB Poland.