IP Insights. Color marks.

Color has played an important role in culture – recently among brands, too. In 2019, Dior brand presented to the world the campaign “Be Dior. Be Pink.” What color is your brand? Do you want to know how to protect it? If you do, that means today’s IP Insights is waiting for you!

Mikołaj Deptalski touched on the topic of color as a trademark. From the publication you will learn:

• How to register a color?
• Why color protection is important for a brand?
• How does it help in building a community?

We invite you to read more! We will introduce the next IP Insights next week!

We invite you to read the other publications in the IP Insights series:

• (Eco) trademarks part I
• (Eco) trademarks part II
• (Eco) trademarks part III
• Unconventional marks
• Unconventional marks part II
• Position marks
• Pattern marks
• Multimedia marks
• Shape marks
• Hologram marks
• Non-traditional trademarks and the extent of protection
• Family of marks
• Geographical indications. Introduction
• Geographical indications