IP Insights – Exploitation of reputed trade marks

Reputed trademarks have a strong attractive power thanks to their recognition, guarantee of quality or other features perceived as unique by consumers. They can convey attractiveness, prestige, lifestyle, and so on.
However, their appeal is so strong that it often reaches beyond the circle of honest consumers to reach dangerously into the circle of potential infringers.

In the latest IP Insights, Krzysztof Wasilewski discusses the three most common forms of infringement related to the exploitation of another’s reputation:

• Dilution,
• Tarnishment
• Free-riding.

We encourage you to read!