IP Insights. Family of marks.
16 Nov 2023
Planning to expand your offer with new products or services? Consider creating a family of trademarks! With consistent communication, you will not only gain recognition, but also save on promotion, as the popularity of the new product is built on all the previous trademarks in the family. Learn the secrets to building a strong brand with today’s IP Insights, prepared by Natalia Biernat.
In the latest publication, the TKP expert answers the following questions:
- What makes a family of trademarks?
- What should be the common element in a family of trademarks?
- Conceptual linkage – how to build consumer awareness based on similarity of goods or services?
- Refusal to recognize a group of trademarks as a family. When a common feature is not enough?
Next week we will publish the second part of the IP Insights issue expanding on the topic of trademark family!
We invite you to read the other publications in the IP Insights series:
