IP Insights. Hologram marks.

In previous editions of our newsletter, our experts emphasized the significant value that comes with registering an unconventional trademark for businesses. Today, we continue this narrative by introducing another unique type of trademark – hologram trademark.

In the newest publication, our expert, Kaja Seń, answers key questions:

• What are the guidelines for registering holograms as trademarks?
• How to present a holographic mark to avoid registration rejection?
• When can we talk about the descriptiveness of a holographic trademark?

Discover the steps to protect your brand. The next edition of IP Insights is just two weeks away!

We invite you to read the other publications in the IP Insights series:

• (Eco) trademarks part I
• (Eco) trademarks part II
• (Eco) trademarks part III
• Unconventional marks
• Unconventional marks part II
• Position marks
• Color marks
• Pattern marks
• Multimedia marks
• Shape marks
• Non-traditional trademarks and the extent of protection
• Family of marks
• Geographical indications. Introduction
• Geographical indications