IP Insights – Packaging color – how to protect it?

In today’s edition of IP Insights, we’ll explain how you can protect your packaging, specifically, its color. Apart from shape and size, color is the first and most essential feature of packaging. It’s what catches the customer’s eye. Legal protection strengthens the product’s identity and recognition.

From the edition prepared by Mikołaj Deptalski, you will learn:

• How can packaging color be legally protected?
• How to register a color as a trademark?
• When is packaging color protected as part of a three-dimensional or positional trademark?
• Can packaging color be protected under unfair competition law?

We encourage you to read!