IP Insights. Pattern marks

05 Oct 2023

When hearing brand names like Burberry, Gucci, or Tommy Hilfiger, most people automatically envision their distinctive patterns featured on various materials. This is an excellent example of how a unique design can set a brand apart from others and become its recognizable symbol. In many cases, original design is the key factor influencing consumers’ purchasing decisions.
If you’re interested in the topic of trademarks and their registration, be sure to check out the latest edition of IP Insights, where Natalia Biernat explores the theme of patterns as trademarks.
From our today’s newsletter, you will learn: 

  • Why is it worth protecting a design line?
  • How to register a pattern as a trademark?
  • How long can pattern protection last? 

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