IP Insights: The future of brands – unconventional marks

It’s time for Thursday’s IP Insights – a weekly intellectual property info dose! Today we’re starting the new series in which our expert shares his knowledge on unconventional trademarks.

From today’s series you will learn:

• What is the history of trademarks and how have they evolved over the past years?
• What distinguishes an unconventional trademark from a traditional one?
• What types of unconventional trademarks can be registered?
• What are the benefits for a business in choosing an unconventional trademark?

For more news from IP world please check our website next Thursday.

We invite you to read the other publications in the IP Insights series:

• (Eco) trademarks part I
• (Eco) trademarks part II
• (Eco) trademarks part III
• Unconventional marks
• Position marks
• Color marks
• Pattern marks
• Multimedia marks
• Shape marks
• Hologram marks
• Non-traditional trademarks and the extent of protection
• Geographical indications. Introduction
• Geographical indications