IP Insights – “Green” and “eco” packaging: what makes it greenwashing?

If your business uses green marketing, make sure to read about the upcoming changes to consumer protection laws targeting misleading environmental claims – commonly known as greenwashing.

In the latest edition of IP Insights prepared by dr Katarzyna Menszig-Wiese, LL.M., you’ll learn:

• What challenges lie ahead for undertakings that apply green marketing tools?
• Can authorities already intervene in case of greenwashing?
• Which practices will be classified as unfair and banned under the EU directive?
• How can businesses prepare for the new regulations?

We invite you to read!

We encourage you to read the other publications in the IP Insights series:

• IP Insights – General safety. New requirements regarding information on products and their packaging according to the GPSR
• IP Insights – Packaging shape protection
• IP Insights – Slogans as trademarks
• IP Insight – Safe brand – name or logo protection
• IP Insights. Changes are coming. Industrial design reform in the European