We recommend the guide on Regulated Sectors on Social Media produced by the IAB Polska Social Media Working Group, in cooperation with the IAB Polska Law Working Group. The guide provides a summary of the rules applicable in particular types of social media in Poland with respect to advertising of regulated sector products such as alcohol and pharmaceuticals, and tips on the legal limits on marketing communication of this kind.
The publication was produced jointly by TKP experts Dr Piotr Wasilewski and Anna Jelińska-Sabatowska.
We recommend it!
The publication can be found here: https://www.iab.org.pl/aktualnosci/pobierz-najnowsza-publikacje-iab-polska-branze-regulowane-w-social-media/