Natalia Biernat
Trainee attorney-at-lawJunior Associate
It is becoming increasingly common for businesses to use AI to generate advertising, as it can significantly speed up the creation of even the most complex marketing content. Equally, however, using AI in this way raises questions, for instance about the accuracy of advertising messages or data used to generate them. As a result, there is an increasing number of litigation cases concerning matters such as accountability of an advertiser where the AI-generated advertising might be misleading.