It is becoming increasingly common for businesses to use AI to generate advertising, as it can significantly speed up the creation of even the most complex marketing content. Equally, however, using AI in this way raises questions, for instance about the accuracy of advertising messages or data used to generate them. As a result, there is an increasing number of litigation cases concerning matters such as accountability of an advertiser where the AI-generated advertising might be misleading.

The ranking season brings further excellent news. We are delighted to announce that Traple Konarski Podrecki & Partners has once again been recognised in Tier 1 by Media Law International, reaffirming our position among the leading law firms in this field.

On 24 February, 2026, the government approved a bill submitted by the Minister of Labour for amendment of the ICT Act, for the purpose of performing certain kinds of contracts. The bill comes as commercial operators have requested simpler procedures for entering into and servicing contracts, through allowing contracts to be concluded using the ICT system. This would result in optimization of costs.

Legislation has still not been adopted in Poland to create a national regulator for the AI market. Member States were required to do this by 2 August 2025. In Poland this role is to be fulfilled by the newly formed Commission of the Development and Security of Artificial Intelligence (“Commission”). Meanwhile, under the latest version of the draft Polish act on AI systems, the Commission administrative matters will be dealt with by the Ministry of Digital Affairs. This raises questions about the independence of the Commission as a regulator.

On 2 March 2026, an amendment to the National Cybersecurity System Act, intended to harmonize Polish law with NIS 2, was published in the Journal of Laws. The new legislation will take effect as of 3 April 2026. According to government estimates, it will apply to more than 40 000 new organizations.

We’re proud to share some great news! The results of the Chambers and Partners Europe 2026 rankings are out! Traple Konarski Podrecki & Partners has once again been ranked among the top law firms in Europe, this time in four practice areas:

Another recognition for TKP in Chambers and Partners Global 2026!

We are proud to announce that we have once again been ranked among the best law firms in Poland.

The firm received a Silver award in the enforcement and litigation category.

Individual recommendations were received by:

• Prof. INP PAN dr hab. Paweł Podrecki – Bronze: enforcement and litigation
• Anna Sokołowska-Ławniczak Ph.D. – Silver: prosecution and strategy

Congratulations to the entire TKP team! We are proud that we can continue to develop our IP practice at the highest level together.

We sincerely thank our clients, colleagues and the ranking organizers!